Listener Question - What do you mean by - Sales is a Thinking Process?

It's more than just our tagline, it's a guiding concept of ours.  It is part of our culture.  We have not found a substitute for thinking, and we hope we never do.  

This is one of our shorter podcasts, but we cover some great content relative to the application of thought throughout the sales process. We discuss thinking from the perspective of the customer and how a thoughtful approach will separate you from your competition.  

Sales as a thinking process means there are no Silver Bullets, there are no "Easy Buttons", and be careful about the assumptions you make.  

As you think about ways to apply thinking to your process and your training, consider role plays, work through the scenarios, and think about topics in the context of business application.  This approach and these concepts apply whether we are talking about sales training or leadership training.

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.